Best Custard Vape Juice: Rhubarb vs. Vanilla Custard

When it comes to dessert vape juices, few flavours capture the comfort and nostalgia of a good custard. Smooth, creamy, and rich, custard e-liquids are a firm favourite among UK vapers — and for good reason. Different brands offer unique takes on custard vape juices, each bringing their own signature to the collection of dessert-inspired e-liquids available on the market. But when it comes to the ultimate custard showdown, two flavours stand out above the rest: Rhubarb and Custard and Vanilla Custard.

So, which one deserves the top spot? Let’s dig in.

Why Custard Flavours Are So Popular

There’s something undeniably comforting about a creamy dessert vape. Custard e-liquids are smooth, full-bodied, and familiar — a flavour that feels both nostalgic and indulgent, with a richness that enhances the authentic dessert experience. They’re perfect for those who want something rich and satisfying without being too heavy, and they suit a wide range of vapers and preferences.

The secret to a great custard vape lies in balance. Too much sweetness can feel cloying, while a good custard should deliver warmth, creaminess, and just the right amount of flavour depth. Many vapers also love fruity custard blends, like rhubarb, because the tartness cuts through the sweetness and keeps each puff interesting. The combination of custard with other flavours, such as fruit, creates a more complex and appealing vape.

Vanilla Custard – The Timeless Classic

If you love smooth, comforting flavours, Vanilla Custard is your go-to. It’s the e-liquid equivalent of a cosy blanket — simple, creamy, and endlessly satisfying.

The Big Bold Vanilla Custard (100ml shortfill) available on FREESMO is a perfect example. With a 70VG/30PG ratio, it’s thick, luxurious, and perfect for sub-ohm vaping. The blend is crafted to create a smooth, layered experience. The flavour is mellow but rich, with layers of vanilla that make it a reliable all-day vape.

Why you’ll love it:

• Smooth, creamy draw with a classic dessert feel.
• Works beautifully in refillable tanks and high-power devices.
• Great as a base for mixing — add a touch of fruit or caramel for variety.

A few notes: Vanilla Custard can feel a bit heavy if you vape it for long stretches, and at high wattages, it may lose some of its subtlety. Even a hint of vanilla can make a big difference in the overall taste. Still, for pure custard lovers, it’s unbeatable.

Rhubarb & Custard – The Tangy Twist

For those who crave a nostalgic kick, Rhubarb and Custard brings that retro sweet-shop flavour to life. Tart, fruity rhubarb meets creamy vanilla custard, creating a blend that’s vibrant, yet smooth.

One standout option is Brutal Rhubarb & Custard (100ml shortfill) — also available on FREESMO. With the same 70VG/30PG balance, it hits that perfect middle ground between sweet and sharp. The rhubarb pops just enough to keep things fresh without overpowering the custard base. This juice tastes just like the classic confection and leaves a memorable impression on the tongue.

Why it’s worth trying:

• Tangy fruit balances the rich creaminess.
• Perfect for pod and MTL kits if you prefer a brighter flavour.
• A nostalgic nod to the classic British sweet.

We recommend this flavour to vapers who enjoy a satisfying balance of sweet and tart.

Keep in mind: Some blends can overdo the rhubarb, making them a little sharp for long sessions. But when it’s done right, the balance is pleasing. This juice can be vaped in a variety of devices, allowing you to tailor the experience to your preference.

Steeping: Getting the Best Out of Your Custard Vape

To unlock the full potential of your custard vape juice, a little patience and care go a long way. Steeping is the secret ingredient for bringing out those rich, creamy custard flavours — think of it as letting your e-liquid “brew” so the vanilla, caramel, and fruity notes can blend into a perfectly smooth, comforting vape.

For most custard e-liquids, a steeping time of 1-2 weeks is recommended. This allows the custard base to mellow and the sweet, luscious flavours to develop real depth. Some vapers prefer to taste their juice after just a few days, while others wait even longer for that absolutely perfect, rich custard taste. It’s all about finding the match that suits your palate.

Choosing the right VG ratio is another key to getting the most out of your custard e-liquid. If you love thick clouds and a creamy mouthfeel, go for a higher VG ratio — ideal for sub-ohm vaping and extended vaping sessions. Prefer a stronger throat hit or use a mouth-to-lung device? A lower VG ratio might be your best choice. Don’t be afraid to experiment with different strengths and blends until you find your ideal custard vape.

By steeping your custard e-liquids and choosing the right VG ratio and flavour, you’ll enjoy a rich, smooth, and comforting custard vape every time. With several custard vape juices to explore, you’re sure to find the perfect match for your taste and vaping style.

Vanilla vs. Rhubarb & Custard: The Verdict

FREESMO Favourites to Explore

• Big Bold Vanilla Custard – Pure, creamy indulgence.
• Brutal Rhubarb & Custard – Tangy meets creamy in perfect harmony.
• Ohm Brew Double Brew Bar Series Rhubarb & Custard – Tart, yet smooth.
• Doozy Salts Vanilla Custard – With delicate vanilla notes.
• The Lancashire Creamery Range – New on FREESMO, inspired by puddings and nostalgic British desserts like Bread & Butter Pudding and Raspberry Custard.

Final Thoughts

Whether you’re Team Vanilla or Team Rhubarb, custard vape juices are all about comfort, quality, and flavour satisfaction. Both deliver that rich, creamy depth that makes dessert vaping such a treat — it’s just a matter of how you like your sweetness served.