Which E-Cigarette Brand Is the Best?

E-cigarettes, often called vapes, have quickly become a go-to alternative for those looking to move away from traditional smoking. These devices offer a modern, convenient way to enjoy nicotine, with far more flexibility and customisation than cigarettes ever could. The UK market is packed with a vast range of vape kits and e-cigarettes, making it easy to find the perfect fit for your lifestyle.

Whether you’re just starting your vaping journey or you’re a seasoned vaper, there’s a device for everyone. Beginner-friendly pod kits are ideal for those new to vaping, offering simple operation and easy maintenance. For those seeking bigger clouds and more control, sub-ohm vape kits deliver advanced features like adjustable airflow and powerful performance.

Leading vape brands such as Vaporesso, Uwell, and GeekVape are known for their high-quality devices, innovative coil technology, and reliable build quality. With options ranging from compact pod kits to robust sub ohm devices, the vaping world is full of possibilities for every type of user.

Finding the Best E-Cigarette Brand for You

If you’re navigating the world of vaping, you’ve probably asked yourself: Which e-cigarette brand is the best? With so many options out there, it’s not always easy to know where to start or what sets one brand apart from another. The right vape kit and vape devices can make a significant difference in your overall vape experience, affecting everything from flavor and cloud production to ease of use and satisfaction.

Luckily, we’ve broken it down for you based on Freesmo’s UK product range. Whether you’re after something simple and discreet or bold and full-flavoured, there’s a top-notch option waiting.

Types of Vapes

The vaping world offers a diverse selection of devices, each designed to suit different preferences and experience levels. Pod kits, like the popular Uwell Caliburn G3 Pod kit, are a top choice for both beginners and experienced vapers. These compact devices use either prefilled or refillable pods, making them easy to use and maintain while delivering great flavour and a satisfying throat hit.

For those who crave a more advanced vaping experience, sub-ohm vape kits such as the Vaporesso Xros Pro kits are the way to go. These kits are built for cloud production and use high VG e-liquids, allowing users to fine tune their vape with adjustable airflow and customisable settings. Elf Bar has replaced its disposable offerings with the Elf Bar 1200 Prefilled Pod Kit, which offers the same features one would look for in a disposable, except that it is more eco-friendly and compliant with UK regulations.

If you’re new to vaping, vape starter kits like the Innokin Endura provide everything you need to get started. These kits typically include a rechargeable battery, refillable tank, and easy-to-use controls, making them ideal for those taking their first steps into the vaping world. With so many options, including pods, sub-ohm kits, and starter vape kits, there’s a perfect device for every vaping style and preference.

Best Vape Kits and E-Cigarette Brands in the UK

Vaporesso

Vaporesso is all about sleek design and solid performance. The Xros 4 Mini Pod Kit is a compact device that packs a 1000 mAh battery and charges fast via USB-C. The mesh coil tech and high-quality vape coils mean consistently smooth flavour in a compact, stylish package, making it perfect for day-to-day use.

Aspire

The Aspire Gotek X Pod Kit is an ideal first step into vaping. It’s a refillable device and part of Aspire’s refillable vape kits, making it cost effective for regular use. Super easy to use, it has adjustable airflow so you can tweak it to your taste. Its MTL-to-RDTL flexibility makes it great for those moving away from cigarettes.

Lost Mary

If you’re switching from disposables, Lost Mary makes the transition easy. The BM600 Prefilled Pod Kit is a reusable device that delivers a familiar draw with rechargeable convenience, and is part of the growing trend of prefilled pod kits. For those who vape more frequently, the Lost Mary Nera 30 K offers up to 30,000 puffs (yes, really!). Their Maryliq e-liquids also make popular disposable flavours available for refillable pod kits.

SKE (Crystal)

SKE’s Crystal CL6000 Prefilled Pod Kit offers around 6000 puffs per pod, with mesh coils that maximise flavour and satisfaction. This pod vape system uses both vape pods and prefilled pods, making it user-friendly for beginners and regular vapers. Prefer to fill your own? Refillable pod options are also available. The SKE Crystal Bar stands out for its unique design and flavour options, making it a top choice for those seeking a crystal bar experience.

Elf Bar

Known for its wide flavour range, Elf Bar brings you the Elfa Pro Kit, a rechargeable, reusable device that keeps things simple without sacrificing taste. Its refillable pod version adds flexibility, blending ease of use with affordability, and is a great example of a pod vape for those who want more control.

IVG

The IVG 2400 Prefilled Pod Kit is made for long sessions without the hassle. With roughly 2400 puffs per device, it’s a big puff option perfect for those who don’t want to constantly recharge or swap pods. The use of prefilled pods makes it convenient and easy to use.

Top E-Liquid Brands

Prefer to mix things up? Zeus Juice Bar, Vampire Vape, and Lancashire Creamery offer bold UK-favourite flavours in nic salt format, which are ideal for pod systems. These liquids deliver a smooth throat hit, strong flavour, and fast nicotine absorption, especially popular with flavour-focused vapers. You’ll find a wide variety of different flavours and rich flavours to suit every taste.

What Makes These Brands the Best for Your Vaping Experience?

It comes down to four things: Flavour performance, reliable devices, ease of use, and long-term value.

Each of these brands ticks those boxes, delivering all the flavour vapers are looking for. And, whether it’s Vaporesso’s sturdy build, Aspire’s beginner-friendly simplicity, or IVG’s marathon puff count, each of the devices we've covered here offers something special to satisfy your top priorities.

Most importantly, these are rechargeable kits. That means less plastic waste and better cost-efficiency over time — a win-win for your wallet and the planet.

The Right Vape for Every Vaper

• New to vaping? Aspire Gotek X and SKE Crystal Plus are simple, no-fuss options.
• Moving on from disposables? Try Lost Mary BM600 or Elf Bar Elfa Pro for a familiar feel and reusable setup.
• Long session vaper? IVG 2400’s got you covered with plenty of puffs.
• All about flavour? Pair Maryliq, Zeus Juice or Vampire Vape salts with your favourite pod kit.

These recommendations are based on the industry's go to brands for quality and reliability.

Your Perfect Vape Starts Here

There’s no one-size-fits-all answer, but the best e-cigarette brand is the one that fits your lifestyle. All the top picks above are available now on FREESMO. So why wait?