Top 10 Nicotine Pouch Brands Ranked

Nicotine pouches have surged in popularity throughout 2025, and with so many brands on the market, it can seem like they're inescapable!

But, which strength should you pick?

• Low
• Medium
• Strong
• Extra strong?!

And what about flavourings? How do you know which brand is right for you?

Unlike vaping, which requires a device, e-liquid, and charging, nicotine pouches are ready to use anytime. All you have to do is place a pouch under your lip and enjoy a slow, steady, and controlled release of nicotine. These pouches produce no smoke, no vapour, and no lingering odours. They provide instant access to nicotine, which also makes them ideal for public spaces or workplaces where smoking or vaping is not permitted.

For our Top  10 list, we’ve ranked each brand on popularity, availability, brand recognition, flavour, strength variety, and cost to identify which brands consistently deliver the most satisfying and reliable experience.

So let’s jump right in:

1. ZYN

Our number one spot goes to the ZYN pouch. ZYN is a globally recognised Swedish brand that’s ultra-popular all over Europe and the USA.

Pouches come in various strengths from mild to extra strong, and they come in a wide range of pleasant flavours, too. Cool Mint, Citrus and Icy Blackcurrant are just a few favourites.

You’ll get 20 pouches per tin, so it works out on average to about 50p per pouch if you were to buy these in a UK shop. But our advice? Shop the FREESMO store and get a tin for about 30% less, with each pouch costing less than 28p!

2. VELO

VELO is another well known brand that’s become famous for its high-quality nicotine pouches.

Nicotine strengths range from 4mg to 17mg, and flavours include Crispy Peppermint, Strawberry Ice, and Purple Grape.

VELO pouches are designed for comfort and long-lasting release. Price and popularity wise, VELO pouches are available in most UK shops, and they’re in a similar price range to ZYN.

3. Nordic Spirit

Next up is Nordic Spirit.

Even though this is our number three pick, you shouldn’t forget that these are premium pouches that deliver a super high quality nicotine experience.

They’re available in strengths ranging from light to strong, and deliver a smooth, consistent taste right up until the pouch expires. It’s another amazing brand that we love, and they only fall a little further down this list because they’re less likely to be stocked in some nicotine retailers across the UK than other brands, namely ZYN or VELO.

4. Killa

Next up, we have Killa pouches.

This is another pouch brand that’s been designed for a strong, flavourful nicotine experience.

Each pouch contains 13.2mg per pouch (16.5mg per gram) so you have slightly less variation. But Killa really goes the extra mile by offering Slim and Mini sizes for those seeking a powerful yet convenient option that feels smaller under their lips.

5. Pablo (Exclusive)

In fifth place, we have Pablo pouches.

These are high-strength pouches for experienced nicotine users.

Each pouch here is 30mg per pouch. We’ve placed them here on our list for those eager to use a very potent pouch with a super strong and rich flavour.

6. 77

In sixth place, we have 77 Nicotine Pouches.

We think 77 are well placed here on this list because they are a mid-range, user-friendly brand with strengths ranging from Light (5.2mg) to Medium (10.4mg).

Simply put, they’re a straightforward brand that are ideal for new users and everyday use.

7. FUMi

Next we have FUMi. This is a Swedish premium brand crafted for smooth, discreet use.

Strengths range from 4mg to 11mg per pouch, and flavours include feisty options like Fiery Mango, Tangy Strawberry and Zingy Ginger providing long-lasting taste and a clean nicotine release.

They’re a classic Scandinavian brand that deliver consistently rich flavours, too!

8. XQS

Up next is XQS.

XQS delivers a bold nicotine experience in stronger, long-lasting pouches. This is another Swedish brand that caters to more experienced nicotine users who love a wide collection of flavours. Popular flavours include Blueberry Mint, Raspberry Blackcurrant and Berrynana.

This brand is a must-try for experienced users.

9. SNÜ

In ninth place we have SNÜ pouches.

These pouches provide an ideal solution for on-the-go nicotine satisfaction. They're available in strengths including 9mg, 12mg, and 18mg, and boast exciting flavour profiles like Lemon Lime, Watermelon Ice and Fresh Mint.

10. Helwit

Finally we have a new brand called Helwit. This is another Swedish, eco-conscious brand with nicotine strengths ranging from 7mg and 9mg to 15mg, and offering a clean and consistent experience.

This brand's commitment to the environment and high-quality flavours makes them a serious underdog in 2025, but we think this brand will continue to gain momentum as more users give them a try.

Still Want To Learn More About Nicotine Pouches?

The world of nicotine pouches is rapidly expanding, particularly in the UK. New brands and flavours are popping up all the time, and suddenly more people are using nicotine pouches than vaping in some areas.

But, some users still have questions, so let’s quickly cover a few basics every nicotine pouch user should know:

How do I use nicotine pouches?

First, users should always check how much nicotine is in each pouch, as strengths vary between brands and products.

To use a nicotine pouch, you just have to take one pouch from the tin and place it between your upper lip and gum. The pouch will rest comfortably and begin to deliver nicotine and flavour over the course of 30 minutes to an hour.

There’s no need to chew or suck on the pouch. Just let it sit and enjoy the release of your chosen flavour and nicotine strength.

TOP TIP: Always ensure the pouch is snug against your gum for optimal nicotine absorption.

How do I know which nicotine strength is right for me?

When selecting a nicotine pouch, there’s a few things to think about, namely, nicotine strength and flavour. Most brands, including top names like Nordic Spirit, ZYN, and Velo, offer a range of nicotine strengths, typically from 3mg for first time users up to 12mg for those seeking a stronger nicotine hit.

Flavours are just as varied, with options ranging from classic mint and citrus to bold, fruity choices like black cherry and watermelon.

If you’re new to nicotine pouches, it’s wise to start with a lower nicotine strength, like 3mg or 6mg and see how you respond.

Who are nicotine pouches designed for?

Nicotine pouches are designed for adult smokers and nicotine users.

Some users may experience mild side effects like gum tingling, or light nausea, but this usually only occurs when trying higher strengths that you’re not accustomed to.

That’s why we always suggest starting with a lower strength and gradually increasing as needed to help minimise these effects.

How do I store nicotine pouches?

For safe storage, keep your nicotine pouches out of reach of children, pets and sunlight. After use, dispose of the pouch responsibly. Never swallow or chew the pouch!