Brutal Shortfills Full Review: Flavour, Clouds, and Value
Jessica Tyson
22/09/2025 • 5 min readShortfill e-liquids have established themselves as the go-to option for vapers who want generously sized bottles of e-liquid, customisable nicotine strengths, and premium flavour blends. Within this market, Brutal Shortfills by Just Juice stand out as one of the most exciting UK-made ranges. Known for their bold, indulgent flavours and thick, satisfying vapour, Brutal Shortfills are crafted to deliver a vaping experience that is both nostalgic and powerful.
In this review, we take a deep dive into the Brutal line, exploring three standout flavours: Raspberry Sour, Rhubarb & Custard, and Sour Strawberry Bubblegum. We’ll also look at the performance of their 70VG/30PG blend, assess their compliance and packaging, and determine whether Brutal Shortfills really live up to the hype when it comes to flavour, clouds, and value.
For anyone seeking an indulgent shortfill range that combines big bottles, bold taste, and dense clouds, this review will cover everything you need to know before choosing Brutal Shortfill E-Liquids.
The Shortfill Format
Each Brutal Shortfill is supplied in a 120ml bottle containing 100ml of nicotine-free e-liquid, leaving room for two 10ml nicotine shots. This gives users the flexibility to vape them as 0mg or increase the strength by adding nic shots. The formula uses a 70VG/30PG ratio, which is perfectly balanced for direct-to-lung (DTL) vaping with sub-ohm devices.
The higher VG content guarantees dense vapour and smooth clouds, while the PG ensures flavours remain sharp and distinct. Crafted in the UK by the award-winning Just Juice team, Brutal Shortfills are manufactured under strict quality standards and presented in recyclable packaging with childproof caps and tamper-evident seals, combining safety with convenience.
Flavour Deep Dives
Raspberry Sour
Raspberry Sour brings a tangy twist to the Brutal Shortfill line. On the inhale, you’re hit with a sharp, zesty raspberry flavour that immediately awakens the palate. As you exhale, the sour edge lingers, creating a nostalgic sweet-shop sensation reminiscent of sour raspberry candies. The 70VG base ensures the sourness is softened by thick vapour clouds, making it both bold and smooth. It’s a perfect option for vapers who crave fruity flavours but want a sour kick that stands out.
Rhubarb & Custard
This flavour is a love letter to classic British sweets. Rhubarb & Custard starts with the tartness of rhubarb, which is then mellowed by a creamy, sweet custard finish. The combination creates a layered vaping experience, one that’s both sharp and indulgent. As a dessert-inspired shortfill, it’s rich and comforting, making it ideal for vapers who enjoy a nostalgic throwback to old-school pick ’n’ mix favourites. Thanks to the 70VG ratio, the creaminess carries beautifully in large, fluffy clouds.
Sour Strawberry Bubblegum
Sour Strawberry Bubblegum is the most playful of the three, blending the sweetness of strawberry with the chewiness of bubblegum, all lifted by a tangy sour note. The result is a fizzy, candy-like vape that feels fun and addictive. The strawberry flavouring is vibrant, while the bubblegum adds a smooth, sweet exhale. It’s a flavour that manages to feel both nostalgic and refreshing, perfectly suited for all-day vaping.
Consumer Impressions
Many vapers describe Raspberry Sour as “the ultimate palate awakener” thanks to its bold tanginess. Rhubarb & Custard is often praised for its authentic, nostalgic taste, frequently compared to the sweets many UK vapers grew up with. Sour Strawberry Bubblegum earns recognition for its fun, fizzy character that makes it hard to put down.
Across all three, users highlight strong flavour consistency, dense vapour, and great value from the larger bottles.
Performance and Cloud Production
Performance is where Brutal Shortfills really shine. The 70VG/30PG blend ensures dense, smooth clouds ideal for sub-ohm vaping. Paired with a modern sub ohm kit, each flavour delivers consistent vapour and flavour intensity throughout the bottle.
The high VG content makes these shortfills perfect for cloud chasers who want bold flavour without compromising vapour production. Even with added nicotine shots, the flavours remain strong, without the dilution that can sometimes affect weaker blends.
Compliance, Safety, and Sustainability
Every Brutal Shortfill is made in the UK under strict manufacturing standards. The bottles are designed with childproof caps and tamper-evident seals, ensuring safety from the first use. The packaging is fully recyclable, aligning with the increasing demand for eco-conscious vaping products.
With their 2ml TPD-compliant nic shot format and nicotine-free base, Brutal Shortfills are fully in line with UK and EU regulations, making them a safe and reliable choice.
Buying Guide – Which Flavour is Right for You?
- Choose Raspberry Sour if you enjoy fruity flavours with a tangy, sour twist.
- Choose Rhubarb & Custard if you’re a dessert lover or someone seeking a nostalgic sweet-shop vape.
- Choose Sour Strawberry Bubblegum if you want a playful, candy-inspired flavour that’s both sweet and sour.
For cloud chasers and flavour hunters alike, Brutal Shortfills offer something unique in every bottle.
FAQs
How much nicotine can I add to Brutal Shortfills?
Each 120ml bottle has space for two nic shots.
Are Brutal Shortfills suitable for beginners?
Yes, but they’re best paired with sub-ohm kits, so new vapers may need some guidance.
How long does a 100ml shortfill last?
Depending on usage, it can last anywhere from 1 to 3 weeks.
Why are they called “Brutal”?
Because the flavours are bold, uncompromising, and designed to stand out compared to subtler blends.
Final Verdict
Brutal Shortfills by Just Juice deliver on their promise of bold flavours, dense vapour, and fantastic value. Raspberry Sour is punchy and refreshing, Rhubarb & Custard is nostalgic and indulgent, while Sour Strawberry Bubblegum is fun and fizzy. Combined with their UK craftsmanship, recyclable packaging, and customisable nicotine strength, they’re a standout range in the shortfill market. If you’re searching for e-liquids that feel indulgent yet reliable, Brutal Shortfill E-Liquids are a worthy addition to your collection.